2026New2200x700 2026New850x600_2a473a0f-0ad5-4a5d-97af-a48d6829a5d1

New for 2026!

Shop the newest items for 2026!

Buy Now!
oblivion2200x700 oblivion850x600

Rollercoaster Collection

Oblivion Merchandise

View Range
nemesis2200x700 nemesis850x600

Rollercoaster Collection

Nemesis Reborn Merchandise

View Range
thesmiler2200x700 thesmiler850x600

Rollercoaster Collection

The Smiler Merchandise

View Range
wicker-man2200x700 wicker-man850x600

Rollercoaster Collection

Wicker Man Merchandise

View Range

Popular Categories

View all

Recently Added

Keyrings & Magnets

Pin Badges

Alton Towers Branded

Medals

Drinkware

Recently Added

Keyrings & Magnets

Pin Badges

Alton Towers Branded

Medals

Drinkware

Recently Added

Keyrings & Magnets

Pin Badges

Alton Towers Branded

Medals

Drinkware

Best Sellers

Shop for the most popular products sold through the online shop!
Sale Retro Squad Ride Button Badges

Retro Squad Ride Button Badges

£1.50 £5.00
The Smiler Christmas Jumper

The Smiler Christmas Jumper

£35.00
Buy now
Sale Alton Towers Resort Christmas Baubles Set

Alton Towers Resort Christmas Baubles Set

£10.00 £18.00
Alton Towers Resort Socks

Alton Towers Resort Socks

£7.00
Buy now
Sale The Smiler Fluffy Pen

The Smiler Fluffy Pen

£2.50 £4.00
Alton Towers Resort Monopoly - New Edition

Alton Towers Resort Monopoly - New Edition

£40.00
The Smiler Cross Body Bag

The Smiler Cross Body Bag

£18.00
Sale Alton Towers 40th Anniversary Ride Pin Badge Set

Alton Towers 40th Anniversary Ride Pin Badge Set

£6.00 £12.00
Link copied